Knowledgebase Digital Marketing

Human beings in general or considered collectively.

Process is a series of actions or steps taken in order to achieve a particular end.

Social Media are websites and applications that enable users to create and share content or to participate in social networking.

Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.

Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message (what is to be said), the medium (where it is to be said), and the target (to whom your message is reaching).

Controlling is a function of management which helps to check errors in order to take corrective actions. This is done to minimize deviation from standards and ensure that the stated goals of the organization are achieved in a desired manner.

Data is the quantities, characters, or symbols on which operations are performed by a computer, which may be stored and transmitted in the form of electrical signals and recorded on magnetic, optical, or mechanical recording media.

Knowledge Graph

A marketing strategy based on attracting and retaining customers through the creation and distribution of valuable content, such as videos, white papers, guides, and infographics. Content marketers look to earn customer loyalty and influence decisions by providing useful, entertaining, or educational media.

More info: Content Marketing

Permission marketing is centered around the concept that people are increasingly tuning out the barrage of advertisements they see each day. Its focal tenet is that a business will have a better chance of gaining a client when the client first gives permission to be sent an ad or contacted.

Paid Advertising is any kind of advertising that you have to pay for, versus owned or earned advertising. With paid advertising, marketers pay the owner of ad space in exchange for use of that space. The price paid for the ad space is often settled through a bidding process between marketers and the ad space owner.

A digital marketing campaign is an online marketing effort put forward by a company to drive engagement, conversions, traffic, or revenue.

Business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction and modification is also called business model innovation and forms a part of business strategy.

Technology is the sum of techniques, skills, methods, and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Legality can be defined as an act, agreement, or contract that is consistent with the law or state of being lawful or unlawful in a given jurisdiction. Legal principle that an accused may not be prosecuted for an act that is not declared a crime in that jurisdiction is actually about the Principle of legality which is part of the overall concept of legality.

Product development typically refers to all of the stages involved in bringing a product from concept or idea, through market release and beyond. In other words, product development incorporates a product's entire journey, including: Identifying a market need. Conceptualizing and designing the product.

While cyber security refers only to electronic security, information security is a broader term that encompasses all data, both physical and digital.

Cyberspace is a widespread, interconnected digital technology. The term entered the popular culture from science fiction and the arts but is now used by technology strategists, security professionals, government, military and industry leaders and entrepreneurs to describe the domain of the global technology environment.

Social CRM is use of social media services, techniques and technology to enable organizations to engage with their customers.

Balanced Scorecard is a concept for measuring, documenting and controlling the activities of a company or organization with regard to its vision and strategy.

User Experience is the overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Online Sales Funnel is a series of steps that attract prospects, lead them towards a purchase decision, and work to convert or upsell them.

E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.

Influencer Marketing is a form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess a purported expert level of knowledge and/or social influence in their respective fields.